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Medical Esthetic Technology
Posted: June 9, 2008, from the January 2007 issue of Skin Inc. magazine.
page 15 of 20
“Enhance client satisfaction and attract new business for increased profit margin. Medical esthetic technology can draw first-time clients—both men and women—who are seeking effective alternatives to invasive surgical procedures, and keep them coming back for more. It also will help to retain repeat clients who are satisfied with their results and are looking for more advanced treatments that will be beneficial to them. Offering powerful, results-producing retail home-care regimens that continue the benefits of the professional treatments will lead to an increase in growth, resulting in increased revenue for the spa. The medical spa of the future will blend medical treatments with esthetic facial and body treatments seamlessly, creating an intrinsic balance between body and spirit for improved health, a feeling of well-being and a more attractive physical appearance.”
Research and Development Team Pevonia/Medicalia Skin Care
“Retention is one of the greatest factors in increasing a spa’s bottom line. With all of this cutting-edge technology, knowledge and training are absolutely essential. Clearly, the more technically knowledgeable you are about skin care, the more effectively you can treat the skin. A client won’t jump to seek medical services if they can be treated in their very own spa.”
Barbara Salomone, CEO and founder Bioelements and The Conservatory of Esthetics
“This is a win-win situation for the spa. It is able to offer services that are not available to the consumer at home. These anti-aging services have a high-impact nature that produces the immediate results for which clients are willing to pay. This means additional revenues for the spa because medical esthetic technology does not replace existing services. Rather, it complements the array of treatments that already are being offered. Further, it not only provides expanded service to the spa’s present clientele, but also attracts new customers.”