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Posted: June 9, 2008, from the January 2007 issue of Skin Inc. magazine.
page 10 of 20
David Suzuki, president, Bio-Therapeutic, Inc.
“Today’s spa-goer is well-informed and demands the most effective and results-driven skin care products and treatments available. Spas need to stay abreast of the latest technological breakthroughs in ingredients and application of treatments in order to attract savvy spa-goers, as well as to retain the client base that they already have. An important part of the success of a spa’s growth depends on its popularity, which is based on the number of clients who are attracted to the facilities because of the treatments offered, the diversity of therapies, the level of education of the skin care specialists, the amenities, the location and more. Spa owners should acquire and offer the newest technology and ensure that their professional staff receives adequate training and education in order to deliver outstanding results.”
Research and Development Team, Pevonia/Medicalia Skin Care
“Spas should take advantage of this trend by providing treatments that are aesthetic, such as compression therapy wraps that produce an immediate loss of inches, or a collagen mask that instantly diminishes wrinkles. It’s not enough just to offer a short-term cosmetic treatment anymore; consumers are looking for results-oriented treatments. Spas need to partner with a brand that has the treatments, products, training and support required to be successful in this new age of spas. Spa owners also could partner with local plastic surgeons or dermatologists who can ‘prescribe’ treatments for their patients to enhance the effects of Botox or Restylane**.”
Paul Cain, PhD, CEO BABOR Cosmetics America, Inc.