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Medical Esthetic Technology

Posted: June 9, 2008, from the January 2007 issue of Skin Inc. magazine.

We asked several industry suppliers for their take on the topic of medical esthetic technology—a popular phrase in today’s industry. Is it here to stay? What will be the next hot trend? How can spas profit from this technology? Following, they share their responses.

Q: What do you feel will be the next hot technology to reach the medical esthetic market?

“According to the American Society for Aesthetic Plastic Surgery, choices have changed significantly for age-management approaches with respect to surgical modalities. In 2005, more than 11.5 million cosmetic surgery procedures were performed. Of these, 81% were noninvasive, nonsurgical applications due to the demand by our progressive age-management generation, most of whom are baby boomers who want minimal downtime, less morbidity and immediate results. Members of the impending boomer generation are approaching 60, and, due to the commitment to battling aging successfully, they now will be recognized as ‘the new 40,’ and technology will satisfy the need to keep pace with this demanding demographic. The medical esthetic industry provides state-of-the-art nonablative lasers, microdermabrasion, intense pulsed light (IPL) and light-emitting diode (LED)—just to name a few of the wrinkle war instruments developed to combat the effects of aging and lifestyle imbalances.”

Christine Heathman, founder and CEOAdvanced Aesthetics, Inc./GlyMed Plus

“In a market that has been bombarded by at-home quick fixes, the next phase of technology will be equipment that delivers solid, permanent and visual results after one or two treatments. Systems that offer the concept of ‘do no harm’ will be the trend. Using naturopathic principles to create immediate visible results on the face and body will attract the average client who has the disposable income to pay for these services.”