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Combination Services for Optimal Results

Taking the extra time to show a client highlighting and contouring makeup techniques, as well as how to conceal blemishes or accentuate the eyes, will provide them with a remarkable service.

By: Steven H. Dayan, MD, FACS; Tracy L. Drumm; and Terri A. Wojak
Posted: October 31, 2012, from the November 2012 issue of Skin Inc. magazine.

Often, a client presents a variety of issues that makes it challenging to find that one perfect treatment to address all her concerns. By combining a variety of services and home-care products for a variety of concerns, clients are more likely to be satisfied with the overall results of their experience at your skin care facility. As always, take care when combining treatments to make sure that they will work in a positive—not negative—way to improve a client’s overall appearance. Following is information from a physician and esthetician on how to accomplish this, as well as advice from a marketing professional on how to make these services relevant to your clientele.

A Physician’s Perspective: Steven H. Dayan, MD, FACS

Cosmetic enhancement is more than just science; it is an art form. Minor differences on the face can be made that give off a different first impression. With this subliminal difference approach, there may be several areas with very little change as opposed to accentuating one area dramatically. Where subtle or subliminal changes can make a person look more attractive and youthful, too dramatic of a change in one area can send the opposite message. Subliminal difference is a technique using multiple treatments to enhance overall results without making a client look over-done. (See 5 Nonsurgical Procedures That Create a Subliminal Difference.)

For the past two decades, wrinkles and folds have been targeted with minimal regard to the context within which those characterizing features are viewed. By setting sights more globally on augmenting a face based on the evolutionary forces that have shaped, developed and composed beauty and attraction, skin care professionals are able to deliver a more natural appearance. The subliminal difference method works because it enhances in a very subtle, natural way to ensure that beauty is still the focus, and not the intervention or the procedure. In its purest form, beauty serves as a subconscious communicator of health and vitality. When facial enhancement is made obvious and overt, beauty is being brought to the conscious level, and its effects are diminished. Gone are the days of windblown face-lifts, duck lips and joker faces. Cosmetic enhancement should be natural and within the context of a person’s own face.

An Esthetician’s Prospective: Terri A. Wojak

Combining services is not only for cosmetic medicine, but also for the application of skin care. Everyone has the ability to get caught up in a routine and perform the specific service that a client has scheduled. However, the goal should be always to enhance the client’s overall appearance instead of just one aspect of it. It is well-known that to be a successful esthetician, you must make your client’s not only look good but, more importantly, feel good. You can pull, plump and tighten, but if the skin is not up to par, then clients may still feel as if they are not putting their best faces forward. In order to be physically healthy, exercise and nutrition go hand-in-hand; one without the other will not provide significant results. When the goal is a more youthful appearance, the same idea applies: Treatments are more effective when combined with professional skin care products.

The face—especially the eyes—is the focal point of a first impression. Whether working in a skin care facility or a medical practice, there are many resources available for estheticians to use in order to accentuate different areas of the face. It can be as simple as adding an eyebrow wax to a facial or for a patient of the physician who receives neurotoxin. Eyebrows are often referred to as the frame of the eyes; shaping them properly gives a more inviting appearance. Makeup is another tool that is learned in esthetic school, but is often thought of as a separate service. Not all estheticians need to be masters in the art of makeup; everyone has their niche, but taking the extra time to show a client highlighting and contouring techniques, as well as how to conceal blemishes or accentuate the eyes will provide them with a remarkable service. Besides making clients happy, this builds skin care sales and client retention. Surgical procedures, injectables and laser treatments serve great purposes in medical esthetics, but the recipients must be educated on how to protect their investment at home. Part of the job of a skin care professional is to ensure that clients achieve the best possible results. Without home care, it would be like a dentist who tells his patient to come in for regular cleanings without explaining the benefits of teeth brushing and flossing.