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Nutrition and the Skin
By: Steven H. Dayan, MD, Tracy L. Drumm and Terri A. Wojak
Posted: May 27, 2011, from the June 2011 issue of Skin Inc. magazine.
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The third component to the law of the E’s is to ensure your offer or educational materials are enticing. They should not only engage the client and educate them, but your materials need to have a call to action or a sense of urgency to help guide the client to inquire about the new supplements. By adding an attractive offer or promoting the alluring benefits and results of the supplements, you will help ensure your client has the best possible experience with you and your business.
Today, many skin care facilities are working harder than ever to keep their clients’ attention. By adhering to three Es, your supplements can quickly become a welcomed addition to your clients’ daily regimens and another reason to keep your business at the top of their priority list.
Steven H. Dayan, MD, FACS, is a recognized expert in the field of facial plastic surgery and is a member of the American Academy of Facial Plastic and Reconstructive Surgery. His passion for education led him to open True University in Chicago, a training center that teaches estheticians how to appropriately work with physicians. Dayan is a 2010–2011 member of the Skin Inc. magazine editorial advisory board.
Terri A. Wojak is a licensed esthetician with more than 14 years of experience. She has knowledge in all aspects of the skin care industry, including education, sales, medical esthetics, management and ownership, and she is the director, as well as an educator, at True University in Chicago.