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Embrace Esthetic Physicians for Greater Financial Rewards, Part II

By: Rocio Yaffar
Posted: October 26, 2010, from the November 2010 issue of Skin Inc. magazine.

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RDY Laser also has a low-level laser for the circumference-reduction of full-body fat. It is likewise noninvasive with no downtime, and patients can lose from one to three inches during the first six treatments. “With this treatment the therapist can conduct a full-body lymphatic massage combined with pressure-point massage in the areas of the patients’ concerns, both before the first treatment and on the last treatment one week after their follow-up appointments. Drinking a lot of water is the main recommendation for the patients during the sessions,” says Serentill, in order to flush out the body’s waste.

For Rafael Diaz-Yoserev, MD, a general, cosmetic and vascular surgeon at RDY Laser Cosmetics & Rejuvenation, laser-assisted liposuction as opposed to regular liposuction will be his next addition. The benefits include less blood loss as an outpatient procedure with local anesthesia, as opposed to greater blood loss as an in-patient with total anesthesia. The spa professional can assist in such a procedure both before and after to aid the patient with anxiety-reduction and faster healing mechanisms.

Moving forward

Conduct a facial as a companion to laser treatment. Offer skin care, body care and spa treatments to improve the results of cosmetic medical procedures. Be involved in improving patients’ recovery process. Increase your income while helping the physician do better, as well. It is evident that skin care professionals are poised to join the ranks of medical practitioners to reap financial results.

“Combining aesthetic and medical procedures and practitioners is very strategic, when the concept is fully understood. The model is more than simply offering both services in one location—it is a combined team effort where each team member is interactive with each client to do what they do well,” explains David Suzuki, president of Bio-Therapeutic, Inc., manufacturer of skin care and medical devices in Seattle.

Adding skin care and spa treatments, such as facials, topical skin treatments, massage and body services to a medical practice is an overlooked, yet highly beneficial, practice. As the United States enters into a national financial recovery period, there is even more room to grow for spa professionals. With an eye toward the future of the esthetic industry, it is vital to consider embracing physicians instead of competing with them, because enhancing medical treatments with skin care practices makes sense. The complementary work of each licensee—both medical and skin care—benefits the patient, and reaps more abundant economic benefits for all.