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Editor’s note:Skin Inc. magazine. This article is Part II of a two-part series about how enhancing a physician’s services can result in greater financial rewards for esthetic professionals. Part I discussed why entry into the medical field can be a profitable endeavor for esthetic professionals, and appeared in the October 2010 issue of
As addressed in Part I of this article, which appeared in the October issue of Skin Inc. magazine, estheticians and physicians, now more than ever, have the opportunity to work together in order to enjoy financial and client-retention rewards.
Now is the time for physicians to seek out estheticians in order to incorporate their talents with medical esthetic procedures to improve the outcome of cosmetic services, including increasing revenue and rebookings, decreasing patient anxiety, offering add-ons, assisting in post-recovery and providing overall better patient results. But what exactly are some beneficial treatments that an esthetician can offer to do this? Two of the many include essential oils and body treatments.
You would think that, with documented medicinal uses since ancient times, essential oils would get a little more respect from the medical community. Although essential oils are used in spa treatments with great visual and health effects, they are not generally acknowledged by the traditional medical realm as having medicinal properties that can actually treat conditions. There are exceptions. Robert Galamaga, education director of Miami Aromatherapy, Inc., in Miami, uses essential oils and supplies them to a variety of medical facilities with effective results. Coupled with their capacity to serve as sales-ready add-ons, essential oils can supplement medical esthetic practices. “In today’s economy and because of the Internet, customers and patients are more attuned to the need for, and the availability of, a single product that has multiple applications,” says Galamaga. “From the moment clients or patients enter your facility, they can be presented with a diffused scent that will start to reduce the anxiety concerning what they are about to experience while enhancing the benefits of the medical service.”
According to Galamaga, due to their antiseptic and analgesic properties that promote healing, certain essential oils have been used to treat burns. Because synergies of aromatherapy oils have been successfully used on ulcerated skin resulting from radiation treatments and second-degree burns, it follows that the use of select essential oils can facilitate procedures that involve irritation or burning of the skin, such as dermabrasion, laser services and hot waxing. Laser treatment recovery is a huge area for the use of essential oils because oils such as lavender have had positive results in helping heal the skin of post-laser patients by being topically applied to affected areas.