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Hair Removal in Hard Times

Abby Penning April 2009 issue of Skin Inc. magazine
girl practicing hair removal

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Book, wax, repeat—if only hair removal treatments nowadays were so simple. Fierce competition, economic effects and at-home treatments are all factors that have to be considered when weighing those hair removal services on your menu. Add to that the sanitation and training needed to perform waxing, laser, electrolysis, threading or tweezing, and it might just have you wondering whether hair removal offerings are worth keeping.

A look at the client desire for these professional treatments, however, still shows an immense demand. “Hair removal is something that a lot of women aren’t willing to let go by the wayside,” says Nona Daron, co-owner of Flying Beauticians, which has locations in San Francisco and Mill Valley, California. “And it’s women from all different cultures and generations who want that smooth skin and to feel feminine in that way—basically, they want that hair gone.”

The need for multiple, recurring hair removal maintenance treatments is something that is still driving the sales of these services, too. “People want to maintain what they’ve started,” says Ann Derenne, owner of the Skin Tight Medi-Spa & Salon in Colgate, Wisconsin. “If you just let it go, that’s like money out the door.” But more than that, hair removal services tend to be affordable for spa clients, as well as for the spas themselves, and they can easily make a large impact on both. Mandy Ford, operations team leader for the Nuovo Salon Group, three Aveda Lifestyle salons in Sarasota, Florida, says, “Something as simple as a brow waxing and shaping can really help boost morale and confidence for such a small expenditure.” There are a few keys to keeping your hair removal services at the height of demand, and knowing what to watch out for can keep your clients coming in again and again.

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