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Hair Removal Treatments

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Processes of Hair Elimination

By: Abby Penning
Posted: November 25, 2008, from the December 2008 issue of Skin Inc. magazine.
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However, there’s a shift going on in those who are seeking waxing treatments. Lip, underarm, bikini and leg waxing are still popular for women, but a growing number of spas are seeing men’s needs move into this market, as well. “We are starting to see more men coming in for waxing services,” says Lamar. “We do primarily chest and back waxes, and sometimes the arms.”

Dayan, who specializes in male hair removal services at Emerge, sees the trend only getting bigger because there seem to be fewer preconceived notions or qualms about male hair removal. “Men do come in and get their backs, shoulders and eyebrows waxed,” says Dayan. “More and more are coming in because it’s getting more fashionable and more normal. We work with a wide range of ages who want to look better. From college-age to grandfathers—there isn’t any set group that’s wanting it, it’s all types. Big, strong guys, professional guys, more metrosexual guys—there aren’t any guidelines. We do see most men for back and shoulder waxes, but then eyebrows second, and neck, chest and ears follow.”

Educating female and male clients about what to expect from waxing is a good way to start treatments, and often, reassurance is necessary. “A lot of men relate waxing to that scene in the movie The 40-Year-Old Virgin, but, for the most part, they are just fine,” says Dayan. “There is definitely a sense of fear that first time and the first pull isn’t very fun, but most men handle it really well.”

Making sure estheticians know a client’s expectations from the outset is important, too. Discussing how much hair should or should not be left, as well as any sculptural grooming, should always be done before the service. Dayan says, “Eyebrow waxing is another popular male waxing treatment, and I always assure clients they won’t end up looking like Joey from the television show Friends. We won’t overly sculpt them—most men just want to be groomed and look professional, so that’s what we offer.”

So although waxing maintains its presence in the hair removal business, spas shouldn’t take advantage of clients’ comfort with it. Continuing to update materials, training, techniques and other wax offerings ensures that you aren’t coasting by on your waxing laurels.

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