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Processes of Hair Elimination

By: Abby Penning
Posted: November 25, 2008, from the December 2008 issue of Skin Inc. magazine.

Hair removal is, by nature, an intimate process. Whether it is an eyebrow tweezing, a bikini laser session or perhaps a back wax for a man, hair removal inspires feelings of sensitivity in almost everyone. This is one reason why spas work hard to develop good rapport and relationships with their clients—to develop an atmosphere of trust that will foster the faith that the esthetician will give the client a great service every time.

However, it’s also important to keep up with the latest in hair removal services to provide clients with current offerings from which to choose. “Hair removal is such an intimate thing, clients want to work with someone they feel comfortable with. They want it to be done as quickly and painlessly as possible,” says Heidi Lamar, owner of The Lamar Everyday Spa in Scottsdale, Arizona. “Finding someone you trust and feel comfortable with usually leads to better results.” Of course, for the client, results are ultimately what it is all about.

Hair removal has become a normal part of the beauty regimen for many; not just women, but also men, teens and athletes. Although this expands your client base, it also leads to more customers who want the service done right, every time. “It has just become an extension of what our clients do—a natural part of health and taking care of themselves. This is the best environment for hair removal to be performed, where it’s calm and peaceful and they are familiar with their esthetician and the surroundings. It doesn’t make sense for people to go somewhere else to have hair removal done,” says Lamar.

But to make sure it’s your spa people keep coming back to, you need to not only offer a trustworthy atmosphere, but also high-quality treatments, as well as safety, a large array of options and, perhaps most importantly, the convenience that just isn’t available through home hair removal. “Our hair removal services are quick, effortless and just better than trying to do it on your own, especially since men can’t usually reach their own backs,” jokes Rebecca Dayan, an esthetician with Emerge Spa & Salon in Boston.

Steady waxing

As a standard hair removal treatment, waxing still appears to be a leader in a spa’s arsenal against unwanted hair. Techniques, supplies, wax types and areas to treat continue to evolve, and smart spa owners are watching for trends on the horizon. “For women, the brow, lip and chin tend to be the most popular, followed pretty closely by the Brazilian. Actually, I think the Brazilian is really becoming more mainstream,” Lamar explains. “Clients find that once they start getting it done, they can’t imagine not doing it. The clean look and feel becomes part of their beauty regimen. Of course, the same is true with facial, underarm and leg waxing, too—clients are loyal to their regimen.”