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Men's Waxing is Big Business

By: Andy Rouillard
Posted: August 29, 2012, from the September 2012 issue of Skin Inc. magazine.

Author Andy Rouillard performs an eyebrow wax on a male client.

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From builders to bankers, the personal reasons for waxing are as many and diverse as the guys who get it done.

  • Many guys find that being hair-free feels cleaner, cooler and more comfortable, especially during the summer months.
  • Other clients are embarrassed about their body hair, or they or their partners may simply prefer the smooth look.
  • On a practical level, a hairless body often has sports-related benefits for swimmers, athletes and cyclists, making waxing a great add-on service for personal trainers, massage therapists and sports therapists. Make connections with these professionals to provide male waxing services for their existing clients.
  • Guys with piercings and tattoos are also a captive audience, because waxing allows them to show off their artwork to its full potential, rather than hiding it under a bushel of hair.
  • Waxing of intimate areas heightens sensitivity … say no more.

Although hairy backs and furry shoulders are still the most popular areas chosen for deforestation (See How-to: Male Back Waxing), an increasing number of men are opting for more extreme hair removal in the form of Brazilian waxing. This eyebrow-raising treatment has never been more popular ... but one step at a time. If you rarely work with male clients, the thought of slathering hot wax over a hairy back might fill you with trepidation; however, a little insider knowledge goes a long way in making the whole experience less painful for both you and your clients.

Whether you are a seasoned pro or just starting out and don’t know your strip from your spatula, hands-on training in male-specific techniques is available from several providers. Always look for trainers with commercial experience in providing hair removal services for men, because they will be able to give advice not just on technique, but also on pricing, marketing and retailing. In the meantime, here are a few tips to get you started.

The essentials

Your basic waxing technique will stay the same, regardless of the client’s gender or body part, but some extra considerations should be kept in mind for male clients.

Most areas of the male body can be waxed safely, with the exception of the scalp and the beard. Although it is okay to remove the odd stray hair on the throat and upper cheeks to create a tidy beard line, men’s facial hair is particularly coarse and strong. In addition to the process being extremely painful, there is a real risk of infection and scarring if you try to wax the beard area. For these reasons, it is not recommended.