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Men's Waxing is Big Business

By: Andy Rouillard
Posted: August 29, 2012, from the September 2012 issue of Skin Inc. magazine.

Author Andy Rouillard performs an eyebrow wax on a male client.

Editor’s note: As always, it is imperative for skin care professionals to receive the proper training before adding any new services to their spa menu. This article is based on Rouillard’s upcoming class, “Men’s Intimate Body Waxing,” taking place during the Advanced Education Conference Program at Face & Body Northern California, at the McEnery Convention Center in San Jose, California, on October 6. To register, log on to Also, check out the companion video from the author demonstrating a male nostril wax!

Throughout the globe, male waxing is increasing in popularity as men turn to skin care professionals in the fight against unwanted body hair. From wayward brows to hobbit toes and everything in between, guys have been shaving, creaming, plucking and trimming unruly hair in the privacy of their own homes for years.

The fact remains, however, that all of these methods can be time-consuming and only provide smoothness for a few days before the dreaded itch of regrowth sets in.

Fortunately, male waxing is a quick and easy way of temporarily removing unwanted body hair without the mess and fuss of creams or razors. The results not only last longer, but also provide a built-in bonus for technicians since hair has a habit of growing back.

The demographic

Although waxing has always been prevalent within various sectors of the sporting community, the past few years have seen its popularity rocket outside of this arena among guys of all ages and backgrounds. Spurred on by media interest in fuzz-free celebrities—from film stars to sports personalities—chaps throughout the Western world are increasingly taking the plunge and booking themselves in for a spot of hair removal. The trend appears set to continue as more and more men realize that good grooming extends beyond the hair on their head, with waxing becoming one of the most sought-after spa services by male clients.