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Hair Removal Treatments
9 Tips to Attract Laser Hair Removal Clients
By: Elise Oberliesen
Posted: October 27, 2010, from the November 2010 issue of Skin Inc. magazine.
page 5 of 6
8. Consider radio advertising
Radio ads can help the audience dial into your laser hair removal concept in a unique way. For one of Florida’s large hair removal clinics with operations in other states, Zivolich has seen strong success in the use of engagement ads. An example of this type of ad is having a DJ schedule a laser hair removal procedure on his back—while on-air. Then he incorporates his experience into regular programming. Although DJs take on the brunt of jokes during air-time, all that talk about smooth skin, or why manscaping is in vogue, gets listeners excited, says Zivolich.
But radio isn’t cheap. “If you’re in a top-20 market, such as New York, Los Angeles or Miami, broadcast media is going to cost more. The minimum monthly fee should be about $2,500, at least,” Zivolich says.
9. Tap into new clients
Spa owners and laser clinics that begin targeting previously overlooked populations may be in for more clients. Zivolich suggests designing ad campaigns and marketing plans that target specific demographics—age, gender, race and cultural norms. “If your competitors are not talking to them, then you could have 100% of the market share,” he says.