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Hair Removal Treatments
9 Tips to Attract Laser Hair Removal Clients
By: Elise Oberliesen
Posted: October 27, 2010, from the November 2010 issue of Skin Inc. magazine.
page 4 of 6
When establishing a Facebook page, he recommends weekly updates. Entice clients into the spa with free laser hair removal giveaways, such as free eyebrow or bikini wax touch-ups, contests or $20-off online coupons. “Do not offer percent-off coupons; hard numbers are the way to go. People are using coupons more than ever,” Zivolich says. In the past, Kenney has offered each client $40 off a laser hair removal service for contributing 15 canned good items during a holiday food drive.
6. Offer value-adds
With the sensitive bikini and underarm areas, a little pain relief goes a long way during laser hair removal treatments. That’s why Greenberg makes topical pain relief available to all her clients at no extra charge. “We try to make it as painless as possible,” Greenberg says.
7. Extend hours and staff
Realize the cyclical demands of laser hair removal. In February, try to plan ahead for the high volume experienced from March through August. Kenney races the clock to meet demand before the summer months. She says there are never enough hours in a day during bikini season. Greenberg used to operate with three full-time medically trained estheticians, but due to increased client volume, she had to hire a part-time esthetician to help meet the demand. Increasing staff allowed her to increase sales volume and meet the needs of clients who required evening appointments. Now Ageless Remedies remains open until 7 pm twice a week.