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9 Tips to Attract Laser Hair Removal Clients

By: Elise Oberliesen
Posted: October 27, 2010, from the November 2010 issue of Skin Inc. magazine.
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2. Upfront pricing

Although some may consider it a risky move, Kenney divulges her price list online. Some believe too much information could scare clients away, but if they cannot afford multiple treatments, Kenney knows that in six months time, they likely will disappear. Upfront pricing allows clients to determine whether six or eight treatments fit their budgets, and that helps them plan for desired services. “Some spas want clients to come in because they know they are ready to do it now. If the prices are too high, the clients will still pay because they are excited, even though they perhaps cannot afford a total package of six treatments,” says Kenney.

3. Spend advertising dollars online

Elaine Greenberg, owner of Charlotte, North Carolina-based Ageless Remedies Med Spa and Laser Center, considers innovative ways to enhance her growing business. From blogging about the latest trends in laser hair removal to Facebook updates, she is convinced that the cyber landscape is vital to reaching new clients. After hiring a marketing expert with search engine optimization (SEO) expertise, Greenberg then enlisted price-per-click advertising with Google AdWords. Shortly after, her phone began to ring and appointment bookings increased. Greenberg estimates Google AdWords costs her business in the ballpark of about $2,000 per month.

As for sales volume, she says it’s beyond her expectations. “The return-on-investment is so huge, it is worth every penny. It is targeted advertising,” Greenberg says. Although she would not disclose her actual sales revenue, she did say she has doubled—if not tripled—her client volume, and attributes the growth directly to her website and new online advertising strategy.