How many of your clients are concerned with age spots, melasma or pigmented acne spots? Sun damage and pigmentation disorders are a growing problem, and post-summer usually sees an upswing of clients worried about hyperpigmentation.
Melanin and UV exposure
Melanin is what gives skin its natural color. It also absorbs radiant light to protect from UV exposure--it’s a natural photo-protectant pigment. It also acts as a "first responder" when the immune system gets a signal that there is inflammation or the skin has suffered injury.
The three triggers of hyperpigmentation
1. UV light exposure
Whether from the sun or tanning beds, UV exposure triggers melanin production as a signal that cells have been hurt by rays. High UV exposure over time produces an uneven distribution of melanin. It clumps together and produces irregular, blotchy color or pigmentation in the skin.
2. Hormonal changes
Pregnancy, birth control, UV light-sensitive medications or hormone replacement therapy can lead to a surge in melanin production. The technical term is "melasma," often called the mask of pregnancy, because it usually occurs during or after pregnancy. When exposed to UV light, melasma can get even darker.
Post-inflammatory hyperpigmentation (PIH) is pigmentation produced at the sight of inflammation after an injury has healed. Typical pigmentation-causing injuries include acne; waxing; improperly performed laser treatments or deep extractions; abrasions; insect bites; and razor bumps. UV light causes these pigmented areas to darken.
Results at the speed of light
Bioelements new LightPlex MegaWatt Skin Brightener and LightPlex GigaWatt Dark Spot Corrector deliver unprecedented lightening and brightening results in just two weeks.
Here’s how they work.
LightPlex MegaWatt Skin Brightener. This is an overall skin-brightening cream that brightens and evens for luminous, hydrated skin. Skin looks lit from within at the speed of light, as it helps prevent the damaging effects of UV radiation. This antioxidant, moisturizing skin-brightener is packed with an intense triple-blend technology that turns the lights way up on all-over discoloration, hyperpigmentation and UV damage. Clarity improves, color is brighter and years are recovered. Gentle enough for all skin types.
After using LightPlex MegaWatt Skin Brightener for just two weeks*:
- 99% said it improves overall skin tone;
- 99% said it brightens skin tone; and
- 99% said it boosts skin’s radiance.
LightPlex GigaWatt Dark Spot Corrector. This is a precision dark spot-correcting serum to pinpoint and obliterate stubborn, isolated age spots, discoloration, UV damage and signs of past acne in a lightning-fast formula. A proprietary, triple-blend dosage of more-than-max levels of skin-brighteners zero in only where they’re needed. So color intensity decreases, spots lighten and past damage improves. It’s proven to help prevent the skin-damaging effects of UV radiation, and work better than hydroquinone--without side effects. It's also available in a pro-size to use in Bioelements new Depigmenting and Brightening Facial.
After using LightPlex GigaWatt Dark Spot Corrector for just two weeks*:
- 98% said age spots appear less visible;
- 97% said it minimizes intensity of dark spots; and
- 96% said it improves appearance of sun damage.
A breakthrough triple-threat to melanin production
Bioelements has pinpointed the design center of melanin production--it’s where tyrosinase is activated within the melanocyte. Here, pigment size, shape and color are determined. The triple-blend of skin-brighteners in new LightPlex MegaWatt Skin Brightener and GigaWatt Dark Spot Corrector all work together from different angles to interrupt tyrosinase activation and prevent the formation of pigment.
Learn the science behind this unprecedented new line
Attend Bioelements new class: Pigmentation Nation: New Solutions for Dark Spots & UV Damage. Visit www.bioelements.com/pros for class dates and registration info.
You can learn more about LightPlex MegaWatt Skin Brightener, LightPlex GigaWatt Dark Spot Corrector and the entire Bioelements professional skin care line when you sign up as a professional at www.Bioelements.com/pros. Chat with me and other Bioelements experts at www.facebook.com/bioelements, don’t miss Barbara Salomone’s blog at www.Bioelements.com/blog and sign up for the newsletter to get tips, news and offers from Bioelements. *Scientifically tested results based on a 100-woman consumer perception study.
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