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Saving Face

By: Carrie Lennard
Posted: March 26, 2010, from the April 2010 issue of Skin Inc. magazine.
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Eastern Europe is expected to see strong development in health and wellness activity by capitalizing on increasingly health-conscious inbound tourists, mainly from Italy and Germany. Spas in Bulgaria, Slovenia, Poland and Hungary are becoming popular spots for short breaks for Western European tourists due to lower prices, developing infrastructure and natural mineral water springs known for their healing properties. For example, Bulgaria has 600 mineral springs in more than 300 locations, bringing in tourists and spa-goers from around the globe.

In 2010, these up-and-coming countries will all offer good sales potential not just to spas themselves, but also to spa industry suppliers. Organic and environmentally friendly products will continue to prove especially popular, and targeting the right countries with the right products will be the key to success in 2010 for spa players.