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Today's Trends in Age-defying Skin Care

By: Alisa Marie Beyer
Posted: October 26, 2010, from the November 2010 issue of Skin Inc. magazine.

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Where invasive surgery to correct the appearance of aging might have been a foregone conclusion 20 years ago, today fewer and fewer women seeking anti-aging solutions turn to face lifts or eyelid surgeries. Instead, these consumers are looking first to the plethora of professional anti-aging treatments and procedures that are now available, and using them for as long as possible before seeking surgery. Microdermabrasion, chemical peels, enzyme peels, oxygen treatments and even basic facials are all providing clients with valuable, and visible, anti-aging benefits that prolong the need for costly surgeries. Although clients may eventually turn to surgical options at some point, in the meantime, educating them about existing options to delay this step will not only meet their desire for anti-aging options, it will help you build client loyalty for years to come.

A beautiful thing

The most beautiful thing about anti-aging is that it never gets old, either to consumers or to industry insiders. The trends now affecting this increasingly complex and consumer-driven segment of the industry are not only all about what’s new and noteworthy, but also about what is powerful and proven to give clients what they seek—younger-looking, ageless skin.

Alisa Marie Beyer is a proven entrepreneur who has built and sold three companies. She is the founder and creative director of The Benchmarking Company, which hosts a unique blend of beauty clients, from start-ups to 13 of the top 15 beauty companies. It is also the publisher of the Pink Report and WomenTrends report.