It’s easy to take cleansing for granted, since it seems like such a basic step. But the fact is, people often shortchange themselves by not cleansing thoroughly. Many women don’t feel that their skin is dirty in the morning, so they may not cleanse before applying makeup, and they lack the education and the correct products to effectively remove makeup at the day’s end. Proper cleansing is the foundation of vibrant, healthy skin.
A clean demographic
“Wash your face and hands, and brush your teeth.” Hasn’t this been a mantra since childhood? Yet, speaking from 30 years of experience in the skin care industry, people don’t really know how to clean their skin ... and I’d frankly rather not even think about the condition of their teeth.
Research conducted at The International Dermal Institute (IDI) confirms that most women spend fewer than 20 seconds washing their faces in the morning. However, they may spend a bit more time in the evening, if they are removing makeup. At least let’s hope so.