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Today's Flight to Quality

By: David Suzuki
Posted: October 26, 2009, from the November 2009 issue of Skin Inc. magazine.
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page 7 of 7

Regardless of whether you agree with and like the parameters of this new world of selective spending or not, it is now part of the fabric of a society that has been changed forever. Many businesses today have simply frozen like deer in the headlights in this economy, and as a result have made absolutely no changes to address this new culture. Those maintaining a defensive strategy and continuing to hysterically pull back on anything and everything with a cost involved—including new education, services and technology—have essentially shut down.

Technology investments are considered by the IRS to be assets, and this is exactly what they are. They are tools used to improve the results you can obtain, satisfy clients to an entirely new level, and bring profits and marketability to your business that simply did not exist before.

As time has the inherent property of moving in only one direction, the world too is magnetized by forward progress. With this movement, quality is what should be in the forefront of your mind: the quality of the technology you are considering purchasing, the quality of the education and support that will be realized with your new investment, and most importantly, the quality of the partner you are thinking of doing business with. Because in this new world, society is in a flight to quality.