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Technology Buyer Beware

By: Carol and Rob Trow
Posted: September 25, 2009, from the October 2009 issue of Skin Inc. magazine.

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Put a great deal of the burden of making the case for change not only on the manufacturer’s representative, but also on yourself and any of your trusted advisors, whether they are spa consultants, attorneys or accountants. Conduct the research yourself or, if you are having problems staying objective, have an outside, non-biased person lend assistance.

Smart purchasing

Buying a piece of technology or equipment can be quite an investment for a business. You owe it to your spa and yourself to do the proper research before diving into something new, and getting the necessary preliminary knowledge can aid not only in helping you to choose the best piece, but also assist you once you have the equipment in-house. Know its training requirements, maintenance needs, extra features and supplemental support options to ensure that this purchase is a decision you will be proud of for years to come.