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Posted: November 26, 2008, from the December 2008 issue of Skin Inc. magazine.
page 3 of 4
We had a graduate from one of our first night programs, she was working a corporate job and wanted to get into esthetics and bought used equipment in good shape, documented it and bought insurance right away … she was set up and operating for a couple weeks and the building flooded. She got liability and renter’s insurance. For new estheticians starting out, at the end of the day, make sure you have liability insurance. You need insurance to protect yourselves if in any case you can’t work, you can pay your bills. We also need to make sure if a client comes after us, you’re covered. If you picked up the room and turned upside down, that isn’t covered by the landlord. She was able to restart her business with all new stuff. It could be pretty detrimental if you didn’t have insurance.
Anne Grubek, Anya’s Skin Care, New York
An analyzer it’s a simple piece of equipment, you are checking the moisture of the skin and it is very easy to use. You just press one button to turn it on, you put it on the skin. It’s like a thermometer and you can read the moisture of the skin. You can check it in a variety of places. It is used more for people’s curiosity, so I do it after the treatment to show them that it jumps about 10 points up. After the treatment, the skin is more hydrated. I can show them the numbers before and after. They support the treatment. They see this in the mirror, but it gives you the numbers and readings. How do clients react?
Right now it is curiosity. I am working with a long-time client base, and they know the results and see the results and have no doubt that whatever I do, it works. For the new clients, it makes a point.
Terri Wojak, educator, True University, Chicago