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Anti-aging and Technology: What Does it Really Mean?
By: David Suzuki
Posted: June 18, 2008, from the July 2006 issue of Skin Inc. magazine.
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Layer 1. Gain information firsthand from the manufacturer. This can be done verbally over the phone, at a tradeshow or—the best route—through educational seminars offered by the vendor.
Layer 2. Find out whether the supplier has published articles, as well as medical and efficacy studies, that pertain to the technology you are considering. Also, does the company have studies available that were performed with the actual equipment you are interested in purchasing?
Layer 3. Does the efficacy and science relate directly to your scope of work? It is a common misconception that a technology or product advertised in a trade magazine or on a tradeshow floor is applicable to spa professionals.
All equipment is not created equal
Bottom line: All equipment is not created equal. You can’t take a study on one LED and apply it to every LED device on the market. This is about as logical as taking the specifications of a Hyundai and assuming that they are exactly the same as those of a Mercedes.
Defining anti-aging to your clients
There are many different meanings associated with anti-aging. At the end of the day, everything is subject to interpretation. However, it is vitally important to be certain of what anti-aging means to you and to make sure that you define it clearly through your actions, literature, verbiage, and the technology and science that you choose for your spa. Look beyond surface marketing claims to truly determine the answers for your age-defying technology needs. Only then will you find the manufacturer and equipment that coincide with your integrity and the theme of your spa, as well as your definition of anti-aging.