What does the term “anti-aging” really mean? This is a simple, yet complex question. Does it indicate that products or services that claim anti-aging benefits will prevent the aging process from continuing? Slow it down? Reverse the effects that already have been realized? Or is it something that many manufacturers and service providers incorporate into their literature and marketing campaigns because it seems to be the quickest way to attract attention to their offerings?
There is an endless amount of debate regarding the usage and definition of anti-aging. Some argue that there must be ironclad scientific evidence available to support any product or marketing that uses the word, while others condone the use of the broader vernacular definition to describe ideals that go far beyond science.
Merriam-Webster’s Medical Dictionary defines anti-aging as “delaying or lessening the effects of aging; especially on the skin.” Because the largest segment of American society is 60 years of age or older, it comes as no surprise that this term seems to pervade today’s culture. As a result, the associations with anti-aging have expanded considerably beyond the typical dictionary definition. It represents a way of life as opposed to one product, service or supplement. Whether or not you are a fan of the term, its use will not diminish anytime soon.