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Being LED-savvy Can Set Your Spa Apart
By: Rick Krupnick
Posted: June 9, 2008, from the January 2007 issue of Skin Inc. magazine.
Today’s spa clients are bombarded constantly from all angles by aggressive media campaigns touting the latest and greatest in new treatments for anti-aging. Whether inspired by watching a physician on The Oprah Winfrey Show, reading an article in a fashion or beauty magazine, or perusing a blog on the Internet, your clients are actively searching for ways to improve their appearance. How are you keeping up? Today’s busy spa professionals face the challenge of separating fact from fiction and, most importantly, guiding their clients toward treatments that are both effective and can deliver realistic expectations. In today’s competitive world, you need to remain apprised of the latest skin care developments in order to show current and prospective clients that you are up-to-date and well-informed on the most innovative treatments.
If you are like most of your colleagues, you’re constantly on the lookout for new and exciting technologies to offer your clients that demonstrate just how ahead of the knowledge curve you are. One such technology that is garnering a lot of buzz within medical, esthetic and consumer circles is light-emitting diode (LED) therapy. This treatment offers a new technological advancement that provides a quick, painless and effective way to attain younger, healthier-looking skin.
By knowing how to effectively capitalize on LED therapy, you can increase your clients’ satisfaction and add to your business’ bottom line. Following are some tips on how to integrate LED treatments successfully into your current spa menu.
From stoplights to skin care
Most likely, you encounter LEDs on a daily basis without even realizing it. Found in various types of electronics, such as traffic lights, cell phones, digital clocks and remote controls, LEDs quite literally light the world.
Recently, scientists from Light BioScience have discovered that certain LEDs can be used to stimulate collagen production in order to produce healthier, more radiant skin. Because LEDs don’t use filaments for illumination, they give off a low amount of heat, thus providing a safe and noninvasive skin care treatment.