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Equipment-based Treatments

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Equipment-based Treatments in 2012

By: Cathy Christensen
Posted: December 1, 2011, from the December 2011 issue of Skin Inc. magazine.
Equipment-based Treatments in 2012

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Along with this trend, Fishman also sees light-based devices offering skin care facility owners an opportunity for differentiation from their competition. “In day spas, light-based equipment services are not a widespread phenomenon. Many estheticians aren’t familiar with this technology,” he states. And although not all states allow skin care professionals to operate all light-based machinery, Fishman contends that more and more are beginning to allow it. “Skin care professionals need to keep up with their state boards. For purely esthetic procedures, such as hair removal, the ability to use light-based devices is becoming more available to estheticians. That is something the esthetic market should really be looking at, because it’s an area of growth for the field.”

Continue to be relevant

With a new year on the horizon and new ideas, trends and regulatory acceptance in different equipment categories, 2012 might be the year you consider offering equipment-based services that provide the results your clients are seeking and the regular income your facility needs. Check out the competition in your area and see what is being offered at other skin care facilities. Poll your loyal clients about whether they would consider receiving these types of services in your spa. If you determine whether this is the right evolution for your business in 2012, brainstorm with your team about the best way to market these equipment-based services and then shout it to the rooftops. After all, in this always-changing industry, it is more important than ever to evolve with the times and continue to be relevant to the results-oriented consumer.