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Equipment-based Treatments in 2012
By: Cathy Christensen
Posted: December 1, 2011, from the December 2011 issue of Skin Inc. magazine.
Editor's note: Skin Inc. magazine recommends checking with your state board before offering any new equipment-based service; click here for state board contact information.
As the year draws to a close, skin care professionals throughout the industry can’t help but wonder what 2012 will bring for their businesses.
Although many issues that affect a skin care facility these days are out of an owner’s control, such as the economy, many others are opportunities for the growth and evolution of their businesses. Often, equipment-based services can offer a much-needed competitive edge; something that your facility offers that the one down the block doesn’t. These services can provide clients with what they need: results; and they can provide skin care facilities with repeat clients who purchase treatment series, which result in bankable profits and full appointment books. “Success in 2012 will be found in treatments that offer real results, emphasize monthly visits and are affordable for clients,” emphasizes Greg Stickley, vice president, sales and marketing for Edge Systems Corporation. Other equipment, such as spa furniture, may not offer visible skin improvements, but can set your spa apart with streamlined comfort for the client, stunning decor and usefulness for hardworking skin care professionals.
In 2012, many of the most popular equipment options for this industry are evolving to offer new features, making them more desirable than ever before for both the spa and the client. Following is a rundown of what you can expect out of spa furniture, microcurrent, skin irregularity, and IPL and laser equipment in the coming year.
From minimalist to eco-friendly to plush and luxurious, spa furniture should reflect your facility’s place in this industry. Along with its visual appeal and its importance to conveying your brand, spa furniture also has to meet the needs of clients and your skin care professionals in the treatment room. If massage therapists have to give six Swedish massages a day using an improper treatment table, they are going to get worn out—and burned out—very quickly, which is not good for business. According to Vince Legut, sales manager for Pevonia Equipment, massage tables are becoming more functional and are offering more options to help set your massage services apart.