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Boost Retail Sales With Hand-held Equipment
By: Cathy Christensen
Posted: January 5, 2011, from the January 2011 issue of Skin Inc. magazine.
page 5 of 5
“There’s never going to be a shortage of consumers and professionals wanting new technologies and methods to look and feel better,” says Suzuki. “Hand-held tools are a thing of the future and, in the end, they will be in consumers’ hands.” It is up to you to define your role in this changing industry.
“When it hits the market, you have to deal with it,” Donovan advises. “We’ve battled it for so long ... it’s diversion; it’s here and it’s here to stay.” And dealing with it often means staying focused on what your clients want. Do your research on the various types of at-home hand-held equipment that are being offered to consumers, and make yourself comfortable with the equipment’s benefits and shortfalls. If you find a device you believe will offer benefits to your clients, consider retailing it in your spa and using it in your treatments. Educate your clients and act as their guide, and your role as an indispensable skin care expert and advisor will remain secure through all the changes the future will bring to the spa industry.