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Boost Retail Sales With Hand-held Equipment
By: Cathy Christensen
Posted: January 5, 2011, from the January 2011 issue of Skin Inc. magazine.
page 3 of 5
Jane Aransky, owner of La Residencia Spa in Newton, Massachusetts, believes that the results just can’t compete with those that can be obtained through spa visits. “I’ve tried to use them myself and very shortly give them up because of forgetfulness or laziness. The results are slow and people get discouraged easily. I don’t think hand-held devices are in any way competitive with spas.”
Pat Lam, co-founder of Skin Care Consultants, agrees, saying, “People will use them for awhile. It’s part of the cycle and it’s good to have cycles that come and go because it reminds clients that they do need professional help.”
The spa professional’s role is not an easy one to replace, according to Suzuki. “When your clients are using technology at home, they will not stop coming to you as a professional any more than a person would stop going to a physician just because the physician gave them advice,” he says. In the end, although you probably won’t lose business to this trend today—whether due to ineffectiveness or demographics—there’s no denying that hand-held equipment is a trend that promises to evolve and become a permanent part of future clients’ skin care regimens.
Q: If this trend isn’t going away, how can I work with it in my spa?