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Multiply Profits Through Cutting-edge Technology

Vera Savany December 2010 issue of Skin Inc. magazine
spa client

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In 2011, skin care businesses will be able to find proven, cutting-edge technology that is generating more revenue than ever. Clients are continously searching for noninvasive anti-aging methods that they can actually rely on time and time again, and the combination of technology and beauty can help meet this need.

Because multiple technologies are now available to spas, they can increase spa revenue and help the skin care industry flourish like never before. Up to now, spa professionals have concentrated on treating the symptoms; however, by layering modalities, now they can target the core issue—the cause. Although extrinsic modalities are traditionally used to address aging, intrinsic factors are the ones truly impacting end results.

Treating intrinsic factors

It is important to understand the difference between the extrinsic and intrinsic ways of aging. Professionals often focus on external influences, such as sun damage, tobacco and alcohol, prescription drugs, lack of exercise, lifestyles and stress. The downfall with relying on extrinsic target protocols is that, unless clients drastically transform their learned lifestyles, the results will be limited and unreliable, which can lead to frustration for both professionals and clients. This frustration only paves a path of good intentions without the repetitive revenue all spas are relying on today.

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Retail Tip: Multiply Profits Through Cutting-edge Technology

In order to enhance the latest technology, professional skin care products related to conditions being targeted should be offered to clients through a proper home-care regimen offered in a spa’s retail area. Also, because layered treatments should be done in series from six to 12 sessions, or as needed, after it is finished, there must be a maintenance program that should be scheduled at least once a month. This practice ensures repetitive clientele and will keep the products moving since they are needed to complement the treatment.

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