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Anti-aging: It's a Choice

David Suzuki November 2010 issue of Skin Inc. magazine
life choices checklist

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Early in my career, I stumbled upon a life-planning book that was designed to walk the reader through a simple process of self-realization, and the understanding that people are the masters of their own destinies. As cliché as it sounds, it is true. Yet most people float through life like feathers in the breeze—aimlessly. They take what is offered and ask for very little, because it is easy.


The book begins by asking readers to describe the people that they aspire to be—their self-vision—and the vital categories of their lives that define this vision. Examples of life categories could include marriage, parenting, religion, friendship, career, community contribution, health, fitness, business and anti-aging. Collecting pictures on a “vision board” that exemplify this vision is suggested and helpful for this part of the process. These visual images serve as a constant reminder and affirmation of where a person aspires to go and who she wants to be.

Life categories

For each life category, write short, yet specific affirmations that are consistent with your vision. Under each of the affirmations, create a short punch list of practical and real-life action items that need to be carried out to ensure that you stay parallel to your affirmations, which, in turn, keep you parallel to your self-vision. A life category may look something like this.

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Retail Tip: Anti-aging: It's a Choice

Crunch the numbers, and explore how many of the loyal clients described in this article you will require to meet and surpass your current income level. The reality will surprise you. Part of the process of understanding your own business is working through the life map of your business. Your advertisements and environment will support the theme of your professional vision, and the clients who you attract and champion will be parallel to and represent your vision, as well.

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