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Spring Color Preview 2014: Challenging Conformity

By: Kristen Wegrzyn
Posted: March 1, 2014, from the March 2014 issue of Skin Inc. magazine.

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Offering options. The best way to get a trend on a client is by giving them options, explains Cornwell. He suggests having several different tones of a color—having them available in your retail area for purchase— and showing clients that there are various techniques and areas on the face on which the shade can be worn

“You don’t want to give a client a color in a way that’s going to scare them—you want to make use of the color in a way that is familiar. That’s why using it as a pop of color on the eye or inner eye works—people are familiar with using a little highlighter that way,” says Vaughan.

Peresetsky advises skin care professionals to create a makeup trend look book that showcases all of the current trends. When you share the book with clients, you can read their reactions and offer suggestions for what you think may be good options. “This shows you are cutting-edge, educating them on the latest and greatest makeup trends, and encouraging their own makeup growth and change, but at the same time keeping their makeup preferences in mind,” she says.

“If I had to give any advice, I’d say: Do your research,” says Harold. “I think if you have a firm grasp and understanding—not just of the colors, but also the way that they’re being worn, and even the feeling and inspiration behind them—it’s going to be a breeze to translate it to each individual client.”