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Spring Color Preview 2014: Challenging Conformity
By: Kristen Wegrzyn
Posted: March 1, 2014, from the March 2014 issue of Skin Inc. magazine.
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For more of an everyday look, Vaughan recommends using Freesia in a shimmer finish as a highlight in the center of the lid and the inside of the eye. “For someone who is a bronze goddess from May through September, making white [highlighter] too white, committing to a slightly more gold or yellow highlighter achieves the same goal, and it plays up the bronze in the skin,” she says.
Taking your client’s lifestyle into consideration when attempting to work trends into their makeup look will help you know what direction to move toward. “It can be tricky sometimes because not every woman is all about, ‘what are the makeup trends and how do I wear them?’” says Harold. “When working with clients, it’s always important to speak to them in terms of relevance to their lifestyle, and what they are going to feel most comfortable and confident in.” She recommends soliciting information regarding your clients’ day-to-day personal makeup style. From there, you can create a trendy, yet customized look that she will feel confident in “without feeling like she just stepped off the runway,” explains Harold.
With some of the bold colors of the season, it’s important to be conscientious of how you wear them, says Cornwell. “Too much of one color is always overdoing it.”
“We hear a lot of times, ‘I want to wear red lipstick, but I can’t because it doesn’t look right on me,’” says Edward. “What we’ve got to remember is that there are different shades of red, there are different shades of orange—there are different shades of black even—so I think it’s finding the right shade of a certain color …” He recommends taking a color such as Radiant Orchid, and sheering it down to make a little softer for someone who may not have the skin tone to wear such a deep color—you’re creating a look that works best for your client, but you’re still keeping them in that color trend.
“Pantone is talking about the colors and what it means for spring and everyone looks to the runway and to celebrities, but it is important for clients to keep in mind that it is open to interpretation,” says Cornwell.