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Fall Color Preview 2013: A Multitude of Moods

By: Kristen Wegrzyn
Posted: September 3, 2013, from the September 2013 issue of Skin Inc. magazine.

The rich Carafe can be used as an alternative to black around the eyes for an organic, back-to-nature look. Makeup, Donna Mee/; photographer, Gary Lyons; model, Rachele Schank/Women Model Management

The general consensus among makeup experts is that this year’s Pantone fall palette is full of wearable, consumer-friendly colors. (See Fall 2013 Color Guide.) Take a pause before you assume the description “wearable” translates to “boring”—these shades evoke strong emotions and offer “... a strong nod to actual, real makeup,” says celebrity makeup artist and Emmy award-winner K.J. Bennett.

“Colors have a powerful way of impacting our mood. Isn’t that a big reason why we wear cosmetics?” says Elias Elgueta, makeup artist and national educator for jane iredale. Pantone’s palette covers a large range of rich, usable colors that clients of any age or skin tone can choose from, says celebrity makeup artist Taylor Chang-Babain.

Elgueta agrees that Pantone’s research this season is on point, as always. “The challenge—and certainly the fun part—is deciding how the Fashion Color Report relates and can be incorporated into color cosmetics,” says Elgueta. “Specifically, how clients at home are going to incorporate these colors into their makeup wardrobe.”

Off the runway

Makeup wardrobes for upcoming seasons are tracked just as fashion wardrobes are—straight off the runway. Bennett, who frequently attends top fashion shows, and recently led trend presentations at the 2013 International Make-Up Artist Trade Show in London and the 2013 Professional Hair and Makeup Expo in Pasedena, California, explains that there was a cool change of pace during this year’s shows. Stylists steered away from the usual structured look with a splash of color and, instead, fused trend colors together.

“Everything was very earthy and sort of organic,” says Bennett. “All of the colors had depths that were unexpected, including the way a purple had a brown edge to it … and a brown had mixed-in rusty and burgundy tones.”