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A Flawless Strategy: Airbrush Makeup in the Spa
By: Jaclyn Peresetsky
Posted: June 27, 2014, from the July 2014 issue of Skin Inc. magazine.
The sheer, flawless finish of airbrush makeup has made it the choice of television and film makeup artists for years, and it is now becoming an in-demand spa service—thanks in part to the popularity of high-definition photography, selfies and video. Clients appreciate the light, long-lasting coverage and the radiant, natural glow imparted to the skin, so it’s no surprise to see airbrush makeup in high demand for bridal services and graduation photographs. Skin care facilities can use this trend to set themselves apart from cosmetic counters to meet the personalized needs of their clients.
Why is airbrush makeup so special?
Airbrush makeup gives a polished look that can’t be achieved with regular makeup. This is because the particle size of the makeup that is applied through an air gun is so small that it produces a very thin, even layer of makeup that practically floats over skin instead of settling into fine lines, wrinkles and imperfections. When compared to non-airbrush foundations, the look of blemishes is significantly diminished because non-airbrush foundations can absorb into the skin and cause blemishes to stand out.
Airbrush makeup is composed of mainly water and mineral pigments, and comes in two basic formulas: water- and silicone-based. Water-based makeup uses finely ground pigments dissipated in water. It lets the skin breathe, is hypoallergenic and has a nonsticky feel. Silicone-based makeup is meant for long-lasting wear without fading. It’s popular because the silicones fill in skin imperfections, such as shallow scars, providing a more flawless appearance.
Airbrush makeup is nontransferable, meaning that slight rubbing or brushing against something or someone will not cause the makeup to be removed. Black clothes will remain black after hugging someone wearing airbrush makeup. It will only transfer to another surface if it gets wet—if the client should cry or sweat, she should simply blot instead of wiping to avoid the risk of smearing the makeup.
Using an air gun to apply makeup is also a healthy move. By using an air gun, the need for using fingers is eliminated, which has the potential of spreading bacteria and germs across the face.