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Makeup Grows Up

By: Abby Penning
Posted: April 28, 2009, from the May 2009 issue of Skin Inc. magazine.

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Covering those flaws is the primary reason women wear makeup, so it’s important to consider what skin issues you’ll be dealing with. “As they get older, women have different pigmentation issues, redness and rosacea, hormonal acne, and wrinkles and fine lines they want addressed,” explains Kennedy.

Jen Murphy, a licensed esthetician and makeup artist who works with Afterglow Mineral Cosmetics, states, “Something that can strike menopausal women really unexpectedly is acne. Mineral makeup is great for them because it covers blemishes nicely and can actually be healing without messing with the skin.”

Adding a little color to the face is another great selling point of makeup applications. “Mature women tend to not have as much natural pigmentation in the lips or cheeks, so I like to use a liquid mineral foundation, and a blush and a lipstick that offer a little more color, but still look very subtle and natural. It’s about making them look healthy. Mature women don’t want to look overly made up. They want to look young and fresh with their makeup,” says Kennedy.

“The secret is all in how you apply it,” says Christalee. “You don’t want to look like you have a ton of makeup on, so technique is absolutely everything, and you need to have quality brushes. Then you just need to blend, blend, blend—blend like a crazy person.” Keeping all these starter elements in mind, a beautiful, fresh, easy makeup look really is just a few brush strokes away.

Quality complexion

A youthful, glowing complexion is an excellent place to start an application, no matter the age of the client, so begin by finding a foundation that exactly matches her skin color. “One of the mistakes most people make is getting that line around the chin,” says Christalee. “The secret of what shade to apply is to match it to the neck. If you apply the color to the neck and it disappears into the skin, you’ve got your perfect shade. Then always blend your color down into the neck for a flawless finish.”