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Recession-proof Makeup

Emily Katz
girl with neutral makeup job

A makeup application created by author Emily Katz. Photographer: C. Paige DePonte

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There is so much buzz all the time with new launches, new seasonal color trends … it can become overwhelming. So how do you help your clients navigate through all these products when the economy isn’t as abundant as the amount of cosmetics beckoning at every turn?

The key is to help clients identify what they really need and want, and what they can get extra mileage out of in this economy. My grandmother liked to say, “A girl will buy a tube of lipstick, no matter the economy.” And it’s true; lipstick is a great quick fix to feel like you’re doing something for yourself that doesn’t break the bank. Women want to be as beautiful as they can and they always want to look like ladies. Lipstick does that, and it’s a lot cheaper than a pair of Manolo Blahniks. Here are some tips to help you guide your clients through the vast maze of makeup products out there, identify what they need, what they can afford, and still help them enjoy a little splurge and an update.

Support the client

Start with identifying the products that are the basics in order to pare down the expense. See Makeup Basics for a complete list. Then, ask the following questions:

  • How old is your client?
  • What does she want?
  • How much time does she have to devote to her makeup regimen?
  • How much can she really comfortably spend?

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Makeup Basics

Following is an overview of the basic makeup arsenal. Remember, not every client will need all of the following.

  • Foundation or tinted moisturizer
  • Concealer
  • Loose or pressed powder
  • Cream or powder blush
  • Bronzer
  • Brow color
  • Eye pencil
  • Eye liner
  • Eye shadow
  • Mascara
  • Lash curler
  • Lipstick
  • Lip pencil
  • Lip gloss

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