Most Popular in:

Cosmetics Treatments

Email This Item! Print This Item!

Recession-proof Makeup

By: Emily Katz
Posted: March 27, 2009, from the April 2009 issue of Skin Inc. magazine.
girl with neutral makeup job

A makeup application created by author Emily Katz. Photographer: C. Paige DePonte

page 2 of 4

Help her assess what she really needs to buy. There are a number of products that do double duty, such as shadows that work well wet as liners, cream lip and cheek products, bronzers that work as shadows … it’s fun to get creative with products and see where they can go. And your clients will certainly appreciate the thought that you have put into their makeup application and their financial restrictions.

The complexion

Successful makeup and skin care go hand in hand. Encourage your client to keep her skin as beautiful and healthy as possible. Remind her to clean off all traces of makeup before going to bed. The healthier her skin, the less base she may need because there are fewer problems to cover, and whatever makeup products she is using will be less likely to irritate her skin. Recommend that your client purchase the highest quality skin care products she can afford and take the time to help her explore the different textures of bases and powders to see what’s what.

Tinted SPF moisturizer. Consider suggesting a tinted SPF 15 moisturizer to do double the work in just one product. Unless your client is exposed to a lot of sunlight, the combo product may work out. It often comes in a range of SPF factors. The product must include an SPF of 15 or higher to have any efficacy as a protectant. Sunscreen needs to be reapplied throughout the day during exposure, and that would wreak havoc on a makeup application, so recommend a stronger separate sunscreen if your client lives in a sunnier climate.

Moisturizer/sunscreen and concealer. If her skin is even-toned, she may prefer to go with a moisturizer/sunscreen that works all day, and just use concealer to even things out under the eyes and as a spot check. Help your client find a concealer that works well with her coloring and ensure that it blends seamlessly. If she needs two different colors or formulas—for example, one for under the eyes and one for blemishes and discolorations—it may still be a way to shave off some extra dollars by bypassing the foundation.

Powder and blot papers. Does your client use loose or pressed powder, or maybe both? She may prefer to set her original makeup with a very sheer loose powder and touch up with blot papers and pressed powder—it’s an individual thing. If she wants a pressed powder, provide a sheer formulation so she can set her morning makeup with that. Blot papers can be inexpensive and can work even if there’s not a mirror available. Unless she has combination or oily skin, she can get away without much powdering during the day, and advise her to use that blot paper before reapplying powder. If she favors powder foundation, encourage her to use blot papers, as well. Don’t allow your client to be self-defeating in order to save money.