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Women Experience Pre-makeup Application Rush, According to Research

Posted: January 22, 2009

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Transforming self image

The scientists believe that the positive feelings are bought on by the thought of how the appearance might be improved by the makeup application process, transforming the individuals' self=image and perception for the better, albeit temporarily. The team of scientists also believe that these type of feelings are experienced during many different beauty routines, including men’s grooming tasks, such as shaving and applying cologne.

Ultimately the scientisits believe the data that they have uncovered holds the key to developing cosmetics and personal care products with enhanced emotional values to add appeal for consumers.

CosmeticsDesign.com, January 21, 2009