Today, the field of esthetics is growing by leaps and bounds with the proliferation of day spas in women’s gyms, specialty salons, dental spas and even facilities that exclusively offer eyebrow services.
The growth is phenomenal—but, from a business perspective, it is just the tip of the iceberg.
In Beverly Hills, California, there are several spas—such as Damone Roberts, Brow Boot Camp, Valeries and Anastasia—that specialize in eyebrow shaping. Their clientele includes actresses, singers, TV personalities and socialites. The top spas charge $55 for the initial consultation, design and service, and $45 for follow-up maintenance visits. Just recently, a fashion magazine noted that many spas in New York have followed suit. These same spas provide esthetic skin care services, as well as retail skin care and makeup products. However, the most popular menu item is eyebrow shaping.