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Eye Know-How

Noreen Young May 2006 issue of Skin Inc. magazine

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It’s a beauty jungle out there, filled with so many products that women are not sure what to buy or what they actually need. Allow your clients to benefit from your professional expertise, and feature both an easy makeup look and a more advanced one on your spa menu. Keep one simple and the other more intense—covering a day and an evening application.


In order to give a professional eye makeup lesson, you owe it to your clients to be armed and prepared with the following tools.

  • An assorted array of eye shadows (matte, shimmer and glitter)
  • Mascara (black/brown, black, navy, eggplant and teal)
  • Eye liner pencils (gray, mink, aubergine, midnight blue and white)
  • Eyebrow colors in pencil, shadow or brow tints
  • Concealer
  • Disposable mascara brushes, disposable eye shadow brushes and cotton makeup swabs that are pointed on one end and oval on the other
  • Eye makeup remover
  • Eye gel or cream
  • Eye liner sealer
  • Eye firming or moisturizing mask
  • Eyelash curlers
  • Eyelash separator brush
  • Brow brush
  • Brow conditioner
  • Lash conditioner/primer
  • False eyelashes
  • Glue for false eyelashes
  • Angled soft-yet-stiff detail brush
  • Hand-held magnifying mirror


Eye makeup lesson

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Following are a few guidelines for applying eye makeup.

The hooded lid. Apply one medium shade entirely over the eyelids. Draw attention away from the lids and toward the lashes by wetting shadow with an eye shadow brush in the eye liner method that is detailed in Step 4. Use it as a liner on the outer corners, just above the tops of the lashes.

The puppy eye. When the outer edges of the eye tilt downward, you need to lift them up visually with color. Choose a shadow that is a bit darker than the one you used on the lids, and place it in the creases. Blend well.

Very round eyes. Play up the roundness by using a black, brown or deep purple pencil to line the lower inner rims, close to the lashes. Add mascara, concentrating from the outer corners and working in.

Almond eyes. Exaggerate this exotic shape by applying a rich, dark pencil of your choice to the lash line. It will bring out the striking goddess within.

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