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Camouflage--More Than Makeup

By: Andrea D. Vanin
Posted: June 16, 2008, from the August 2006 issue of Skin Inc. magazine.

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Ciana Salon and Day Spa takes the time to talk to each client on an individual basis. This effort really sets the team apart from other professionals. “Each person has a specific reason for needing camouflage makeup,” says Bowen. “Making sure to understand their reasons, helping them feel comfortable and educating them make a difference. They feel like a person and not just another client who is receiving a treatment.”

The right makeup

Because most camouflage cosmetics can be used under a client’s regular foundation or on their own, they can be matched to the skin tones of the area to be covered, similar to regular cosmetics. Bowen advises working with clients to show them how to find a good match. The best way to do this is to try the shade on the neck or face for the most accuracy.

Look for professional products that are hypoallergenic and fragrance-free, as added agents can cause discomfort or skin reactions. “When looking for new cosmetic products, keep in mind that a good camouflage makeup should be smudge-resistant and waterproof, as well as perfectly match the client’s skin tone,” says Bowen. “It also should be easily applied and quick to dry, and have enhanced staying power.” The client should learn how to apply the makeup and the most efficient way to make it look professional. “It may be beneficial to put together a question-and-answer handout for clients,” says Bowen. “This will help them understand more about the purpose of camouflage makeup, as well as the best techniques and product lines to use.”

Training and technique

As Bowen was studying makeup, she was very interested in learning the art and technique of camouflage makeup for use in photography sessions and artistic camera work. “I think that because camouflage makeup can be used in almost any situation—cosmetically or medically—it is important as a makeup artist to have some skill and technique in it,” says Bowen. “Also, I find it so satisfying to be able to make someone happy about who they are on the outside, as well as on the inside.”

A lot of training is available to professionals who want to become camouflage makeup artists, states Bowen. “Most camouflage artists must do their own research and find out what line of makeup works best for them and their clients,” she says. Bowen also suggests to her clients and peers that the best thing to do is just practice and be patient.