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Always a champion of the makeup industry, legendary Hollywood makeup artist and postgraduate school owner Marvin Westmore recently created a forum in which current esthetic and cosmetology students can compete for a future in the world of makeup. The International Student Makeup Competition, co-sponsored by the Westmore Academy of Cosmetic Arts and the International Esthetics, Cosmetics & Spa Conference, hosted 13 entrants from throughout the United States on June 5, 2006, in Las Vegas, and challenged them to enter the magical world of fairy tales, fables and folklore.
Although the whimsy of the subject matter may seem less than serious, Westmore, the competition’s founder, sees it as a major step in perpetuating the art of makeup. “The cosmetic curriculums in cosmetology schools are limited,” he says. “Three years ago, I committed myself to make changes in the industry.” When he discovered that he couldn’t modify the curriculum of the cosmetology schools due to political red tape, Westmore decided that he could create opportunities for cosmetology students’ growth in advanced makeup education. This chance has been brought to fruition through the International Student Makeup Competition.
Contestants were encouraged to think outside the box and to use various resources to create the perfect makeup design to match the theme. The competition teemed with fairies, witches, mermaids and other fantastic creations, all designed to win the top prize. This topic allowed contestants like third-place winner Sarah Agajanian to bring her imagination to life. “My character came from my head,” she exclaims. “I like to draw fantasy characters, and it was cool to see it actually come to life. I’ve expanded my mind so much!”
In order to compete, participants followed the competition guidelines, which included seven categories that the judges used to determine points: theme, design, color, use of materials, techniques of application, costume and professionalism. As one of the most important elements, judges evaluated the professionalism of each contestant by considering appearance, conduct, setup and sanitation.
After a long day of makeup and costume application, during which energy, precision and concentration were essential, the judging commenced. Lilia Castillo, a student from Poway Academy of Hair Design, Inc. in Poway, California, took first prize with her makeup and costume design for the witch from The Chronicles of Narnia. “I was really shocked,” exclaims Castillo. See Best in Show on www.SkinInc.com/articles for a list of the winners and their prizes.