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Cosmetic Counter: Airbrush With Greatness
By Ameann DeJohn
Posted: May 23, 2008, from the July 2007 issue of Skin Inc. magazine.
page 4 of 4
There are many brands of aerosol spray makeup available as well. Higher-end cosmetic lines offer aerosol makeup that can be purchased at beauty retailers, spas and salons, and, as a beauty professional, you can easily find a multitude of manufacturers who sell compressors and airbrushes, either on the Internet or through beauty suppliers in your area. Professional start-up kits consisting of a compressor, airbrush pen and hose start at around $400, and a bottle of foundation can be purchased for about $20, with numerous applications per bottle.
Before launching airbrush makeup as a new service offering, though, consider the following suggestions. You may want to utilize a self-contained room for the application process, preferably with suction-type ventilation, to contain any overspray. Be ready to have your artists clean up well after every application, as overspray can quickly build up in a room. And, to make sure the technique is a profitable service, talented and trainable makeup artists are necessary as it takes a steady hand and a great eye in order to do this type of work.
Bringing in the crowds
All that’s left now is getting the word out about the great new procedure you’re offering—and there are several ways to do that. One way would be through well-publicized in-spa promotions or events. You could feature the manufacturer’s representative makeup artist working with your own artist to wow clientele with the technique’s spectacular results.
Business can also be attracted by offering free demonstration applications for local TV personalities, or at bridal fashion shows and beauty pageant contests, where you may collect significant publicity and goodwill for your spa. You may also be able to get a TV news piece done on your new technique if you send out press releases announcing the “Newest, hottest, makeup of the jet-set stars now being offered.” Eventually, good old-fashioned word-of-mouth will take over the initial momentum. Then all you have to do is make sure your staff is ready, your supplies are fully stocked, and you’re ready to start offering this unique service in your own spa.
The airbrush makeup application technique can be utilized in bringing about these beauty highlights.
- For face glow and body shimmer. Opalescent airbrush colors are available to bring a soft glow or highlight to the skin. It can be used on the face and neck, other exposed body parts or over the entire body.
- To conceal. Foundation can be used to conceal small blemishes or even significant cosmetic conditions such as bruises, birthmarks, razor burn, freckles, or to blend tan lines
- To contour and highlight. Certain areas of the face can be gently highlighted to coax out highlights, while other areas can be contoured by deepening the color, adding definition or drama.
- To create a finish. Airbrush makeup can be applied lightly for a very soft, natural finish or more heavily for a more opaque finish, depending on the desired result. Of course, as an artist, you’ll always want to apply makeup below the chin and jaw line in order to even out the color.