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Suppliers Speak Out--Color Cosmetic Trends

Posted: May 19, 2008, from the June 2007 issue of Skin Inc. magazine.

page 7 of 9

“Absolutely. The European woman differs from the American woman, who differs from the Asian woman and South American woman. Mostly because individuals in each market have different lives, styles, fashions and skin colors. A woman in Saudi Arabia, for example, will most likely emphasize her eye makeup because her body might be more covered than an American or European woman. Skin tones vary in different countries, so the trends are such and follow what works better for a particular ethnic group. Indian women have a very distinctive makeup look and use strong, dark hues for the eyes and heavy foundation, whereas American women wear light makeup, ‘the no-make-up look.’ It varies culture to culture.”
Claudia Longo, U.S. manager
Kryolan Professional Makeup

“Many cosmetic companies offer a complete range of products and shades giving women a selection of products appropriate for them. The most important product to offer women of color is the correct foundation shade.”
Flo McRae, vice president and co-founder, CosMedix

“Seasonal collections are not driven by ethnic group. Not all shades from a collection will suit all skin tones and skin types, just as the fashion styles will not suit or complement all body types and figures. Certain individual makeup items from collections will inevitably be more suited and more popular with certain ethnic groups.”
Caroline Rushworth, director of education
Sothys USA, Inc.

“I do not believe that cosmetic offerings differ by ethnic groups. Cosmetic companies create a range of color palettes to offer, so there is something for everyone. They also create different looks for each palette to increase the range of options.”
Laura Zachary, sales manager, Mineral Mine

Q: What has been the most exciting recent cosmetic formulation offering and why?