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Suppliers Speak Out--Color Cosmetic Trends
Posted: May 19, 2008, from the June 2007 issue of Skin Inc. magazine.
page 5 of 9
“Colors can be released up to two years in advance. Runway trends influence the cosmetic color a great deal, because each season, fashion designers follow certain trends and the makeup has to match the particular trend. Fashion and cosmetics are very much intertwined.”
Claudia Longo, U.S. manager
Kryolan Professional Makeup
“Color trends are identified as far as a year in advance. Cosmetic companies will meet with designers when they are creating their season trends to get inspiration from their colors, patterns, textures and styles.”
Laura Zachary, sales manager, Mineral Mine
Q: Do color cosmetic offerings differ by ethnic group? If so, how is that reflected in trends?
“Yes, they do. Darker-skinned women need a certain intensity of color in lip, eye and cheek colors. They also need a little bit of yellow or orange in the foundation. Lighter complexions need a little pink in the foundation.”
Erika Bosley, marketing manager, Sormé Cosmetics
“Yes. There are collections of colors that are forecasted based on the different personalities and characteristics of a woman. There is the modern and practical-minded woman, the active and independent, the counterculture who has a creative eye for style and glamour, and then the more futuristic-thinking who keeps her eye on innovations and likes to experiment. Then shades are influenced by the skin tones and culture of the country.
“Depending on the country and the woman, there will always be trends that are designed to speak to the audience. It is the responsibility of each company to know its audience and develop products that speak to those women.”
vice president of development and education