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Suppliers Speak Out--Color Cosmetic Trends
Posted: May 19, 2008, from the June 2007 issue of Skin Inc. magazine.
page 4 of 9
“A season’s color trends are typically forecasted one to three years in advance. Trendsetting agencies, usually independent studios with large international teams of trend scouts, designers and sociologists, identify the new colors for a season. To forecast colors, the team scouts and studies future social developments and upcoming lifestyle trends.”
Flo McRae, vice president and co-founder, CosMedix
“A season’s color trends are identified at least a year in advance. These trends come from the European fashion shows, trends, fabrics and popular European hot spots for vacation, such as the French and Italian Riviera.”
Erika Bosley, marketing manager, Sormé Cosmetics
“Color trends are identified by industry think tanks and then promoted and published annually. These color forecasts are somewhat self-fulfilling because fashion, interior and furniture designers pay close attention to them.”
Paula Derrick, vice president of sales
BABOR Cosmetics North America
“Colorescience identifies trends approximately a year in advance to create the products and manufacture the colors. The photos of the look to be worn as a trend are created around the same time, of course. Trends are followed and extrapolated to create a look that will be fresh and new for the season, spring/summer or fall/winter.”
national marketing and public relations director Colorescience
“It begins at least two years in advance. There are color forecasting companies that do reports on the trends in color. For instance, there is a strong influence in fabrics that have a metallic finish; therefore, there is a strong trend in makeup for metallic finishes. When fabrics become sheerer, makeup becomes lighter and sheerer. As fabrics become heavier in body or matte, then makeup follows suit for balance.”
vice president of development and education