Ever wonder how the new hot makeup colors are determined each season? We asked several cosmetic industry suppliers to share their information on what inspires color trends, how far in advance the top hues are identified, how different skin types factor into the equation and what new ingredients have them excited. Here is what they had to say:
Q: What drives color trends, and how much do runway trends influence cosmetic colors?
“Initiated and then driven by women’s press and fashion shows, fashion plays a major role in dictating color and product trends, taking its cue from the international catwalks where future shades and looks are showcased.”
Paula Derrick, vice president of sales
BABOR Cosmetics North America