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Fall 2012 Color Preview: The Fantasy of Fall

By: Sara Mason
Posted: August 29, 2012, from the September 2012 issue of Skin Inc. magazine.

Titanium can be used as an eyeliner or eye shadow, and can be layered over other colors for a smoky eye.

This fall, the Pantone color palette is about the magic of color. Fantasy and illusion are inspiring designers and makeup artists alike, with an unexpected mix of darks, brights and neutrals, cleverly manipulating reality into enchantment through fashion and cosmetics.

“Usually fall is limited to a few color palettes, but this fall runs the gamut,” says Michael Marcus, CEO of Michael Marcus Cosmetics. “Like a breath of fresh air, this fall is about finding your own individuality.” And color is what Michael Marcus Cosmetics is about. “We’ve always had bold colors in the line,” says Marcus. “It’s exciting to find the fashion world catching up with what we’ve always believed in.”

“We can have fun and be creative,” explains Teresa Paquin, makeup artist and owner of Anika Skincare & Makeup Studio in Hudson, New Hampshire. Colors help clients transition to fall. “Sometimes clients need to get outside their comfort zones, and skin care and makeup professionals can help them do that this year with these colors,” she says.

“One color ... that’s all it takes,” adds celebrity makeup artist, Kevin James (KJ) Bennett. “You can use these colors on eyes and cheeks—make it multipurpose if you want.” The popularity of multipurpose products has risen with the recession, allowing clients to update their looks for fall while staying budget-conscious. Help clients find one perfect color if they are strapped for cash, enhancing the eyes, cheeks and lips with the same shadow, blended differently on a backdrop of a variety of neutrals, according to Bennett. “Your clients already know how to use neutrals—help them take one unexpected color and throw it in,” he suggests.

Marcus recommends avoiding trying to “make over” your clients. “There’s a difference between professional advice versus being told what to wear because it’s trendy,” he explains. Find out what hues your clients love, and help them find the perfect shade of that color or something to complement it. “Help them find their own individuality,” Marcus continues. “It shouldn’t be just about wearing what everyone else is wearing.”