It is commonly believed that makeup is used only when trying to enhance a person’s appearance; however, when it comes to being on camera, whether it is film, television or photography, makeup is often needed just to maintain a person’s appearance. There are many factors to consider when applying makeup for a client who will be on camera, and one of the most common issues is shine. Natural skin contains a certain amount of oil that, in person, is not noticeable. Camera lighting and flash photography almost always picks up and reflects this natural oil, and the skin appears to be very shiny, even if it is not.
Another factor to consider is skin tone. Different lights cast different hues over the skin. Even if a camera is color-balanced, other lighting, such as sunlight, incandescent and fluorescent lighting, can alter the skin tone, making it appear dull and sullen, or overly warm and orange. Always try to work under similar lighting, or test the foundation color under lighting and make adjustments before a photo shoot.
Last but not least, products with SPF often contain titanium dioxide, which naturally reflects light. When a foundation contains SPF and flash photography is being used, the skin tends to cast a white or ghostly hue. Using an SPF-free foundation will ensure that skin tone stays true through any lighting.