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After a facial is an opportune time to sell a little bit of makeup to clients—who are already conscious of their appearance, and who want a kick-start to gorgeous. A light makeover before your clients walk out the door will give them that final boost they need to feel like they can meet the day or go out into the night.
A makeover event recently took place following a peel party facial at a spa in the San Francisco Bay Area. Almost all 24 women who signed up for the special facial event jumped at the chance to have a five-minute makeover before leaving the spa. Almost all of the women bought a little something as they headed to the checkout counter, and the makeover doubled the revenue for purchases at the spa that evening. The makeover wasn’t dramatic and focused on a very natural everyday look.
Step 1: Add a little bit of concealer with a sponge. Lightly dab it in creases and anywhere redness has occurred. If the client’s eyebrows were waxed, apply it across the chin and T-zone areas where she may have had extractions, or in the crease of the nose where veins and pores can discolor the skin. Most clients will already be moisturized, but a few may need a light day cream added to the concealer for a dewy finish. Of course, this can be accomplished with a liquid foundation, but this is a very simple and quick makeover.
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